Visiting a farmer and seeing tomatoes rotting on the vine was the start of a new idea. The Rutherford County farmer could not sell all the tomatoes he produced that year and they were left on the vine. A month later Foothills Connect Executive Director, Tim Will, visited a chef in Charlotte. The chef could not find enough tomatoes to cook with. It was the same tomatoes the farmer could not sell. The chef was paying $2 per tomato. Tim had an idea that was the start of the Farmers Fresh Market.
Connecting Rutherford County Farmers with Charlotte chefs was possible through technology. Going on-line the chef placed the order. The farmer had the product delivered. The end result was more money for the farmer for their produce and the chef's had products that were fresher than anything they had ever used. This has become the state model for connecting farmers and buyers.
Looking for more information? Check out this 10 minute video produced by the NC Rural Center.
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